MEDIA HUGS ARCHIVE, 2004
400 35mm black & white slides in 5 slide projectors
This archive has different types of hugs as represented or as shown in mass media (specifically magazines).
This project was realized in 2004. The photographs were taken with a digital camera with flash at a close distance, in a way that each image reflects the light, creating flares that accuse the material qualities of the editorial paper, as well as the artificiality of the mediated hug by the repetition of this same gesture and its compilation.
Henri Lefebvre says that affectivity, as well as the ambits of the senses, do not accede to “abstract space” of our society, they do not “inform” any semiotic field. It always remains excluded from the logics of vision of Occidental culture. Non-the less ideology, and the general ideas we have about affectivity - or emotions – do inform objects that articulate and determine our affections. But it is always a mediated affection, from the outside. In our society love is determined by faith, not by will.